Elizabeth Crook – CEO & Founder

Elizabeth has a gift for making sense of complex situations and mapping them so creative and practical approaches emerge.  Clients speak of her insight, skill, authenticity and willingness to ask the hard questions in a gentle way.  A skilled strategist, clients count on her as a go-to person for those “what do we do with this” moments.

Once approached by an international recruiting firm because they were looking for someone with “a record of success doing things that had never been done before, Elizabeth is a highly sought after and skilled business strategist.

She helps companies grow their profitability and create the strong cultures that fuel continued success in a number of sectors including business and professional services, manufacturing /distribution, technology, real estate, financial services, construction, and healthcare.  Prior to founding Orchard Advisors, Elizabeth helped drive growth in new markets as an executive in the US and Latin America.

Knowing that doing well and doing good are not mutually exclusive she has, for more than a decade, served as a member, presenter and ambassador for the Social Venture Network and been part of the faculty for the Social Venture Institute on strategic growth and managing change.  She helped found a social enterprise in the early 90’s – a for profit collaboration between Dollar General Corporation and the YWCA — at a time when social enterprise was a novelty to most.

Elizabeth is known for her creative work as a personal strategist and thinking partner to successful individuals who want to explore the next phase of their life and leadership. Her decades long work is the basis for her book Live Large: The Achiever’s Guide to What’s Next

She loves what she does and would do it even if she won the lottery tomorrow.  Nevertheless, she admits to buying an occasional ticket when the jackpot is over $100M.  Her credentials include, BA Vanderbilt University, MS, Tennessee State University, Certified Gazelles Coach, Master of the Technology of Participation and more….  Among her proudest accomplishments are having two wonderful adult children, raising venture capital, becoming fluent in Spanish after 30, and taking up downhill skiing after 50.